Energizer Keeps Innovating: Unveils New Portable Power and Lighting Options to Help Simplify Consumers’ Busy Lives

Company to Showcase Lineup of New Products

PR Newswire Press Release
January 4, 2008

Building on its leadership in lithium and rechargeable technology, Energizer is unveiling innovative and creative portable power solutions for consumers with a variety of new products at “Digital Experience!,” prior to the 2008 International Consumer Electronics Show (CES). The company will also be showcasing its CES-award-honorees as it continues to deliver on its promise of ensuring that consumers always have the power they need.

Energizer has always been at the leading edge of battery technology-it introduced the first alkaline battery nearly 50 years ago and 15 years ago introduced the first lithium AA batteries. The success of Energizer(R) e2(R) Lithium(TM), the world’s longest-lasting AA and AAA batteries, has helped pave the way for a new generation of high-tech, portable power devices, such as the Energi To Go(R) Portable Power for iPod(R) and the new lights being unveiled this week.

“With the products on display at Digital Experience!, we’re showing the true potential of our technology today,” said Jeff Ziminski, Chief Marketing Officer, Energizer. “Whether we’re bringing creative technical applications to an existing category, as we are with our e2(R) Lithium(TM) Metal Lights, or are creating an entirely new product category, as with the Light on Demand(TM) line, we continue to look for new ways to power consumers’ busy lives.”

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